Field Notes
AirFlow Field Notes
Operator-grade content on AI automation, workflow design, and the specific systems that give founders their time back. No theory. Just what works.
Latest Posts
E-CommerceAwareness
The 3 AM Founder: Why Checking Shopify 50 Times a Day Is Costing You $200K/Year
The Shopify-check isn't a bad habit — it's your nervous system doing the only job it was given. Here's what's actually happening, what it costs you, and the three workflows that fix it.
6 min
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AgencyAwareness
Why Your $1.5M Agency Will Never Scale Past $3M Without AI Agents
The false-idol pattern that keeps 7-figure agencies trapped — and the specific mechanism that breaks it. A structural look at why the next hire always fails.
7 min
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5 posts in production. Subscribe to get notified when each one goes live.
AgencyComing Soon
How to Audit Your Agency's 'Slow Descent' in 90 Minutes (The 4-Quadrant Time Map)
AgencyComing Soon
Why 'AI Won't Replace You, A Person Using AI Will' Is Wrong (And What's Actually Happening)
AgencyComing Soon
Why Hiring Another Account Manager Will Make Your Agency Smaller, Not Bigger
AgencyComing Soon
Why the Highest-Paid Person at Your Own Company Does the Lowest-Value Work (And It's You)
E-CommerceComing Soon
Why Your Shopify Dashboard Addiction Is a Symptom, Not a Habit
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The Quiet Hour
Tactical AI workflows and the slow descent escape route — for the $1M-$10M founder. Sundays at 7am.
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